About us.
The Social Gaming Group (SGG) is a hospitality technology company redefining how venues offer competitive socialising. We create products that blend physical gameplay with digital experiences, helping bars, pubs, and activity venues deliver memorable group fun, all powered by smart tech and sharp design.
Continue to read more about us, or select a game below to find out more about our portfolio of products.
DARTS, REIMAGINED.
FLYBY Darts
Darts, but not as you know it. Camera-tracking tech, fresh challenges, guaranteed fun. And no maths.
THE ORIGINAL SHUFFLEBOARD BRAND.
SHUFL.
The classic game of shuffleboard, at its very best. Stay ahead of the curve with our expertly-crafted, game-changing shuffleboard tables.
PUCK TO THE FUTURE.
SHUFL Tech
Same shuffleboard, different logic. High-tech SHUFL. as you've never played it before. No compromises.
Welcome to the Group
Where tradition meets innovation. Where games create community.
At The Social Gaming Group, we believe in more than just the next big thing.
We believe in timeless games reimagined for today's world, crafted for real venues, real people, and real results. Whether it's the satisfying slide of a puck on a SHUFL board, or the competitive energy of FLYBY Darts lighting up your venue, everything we do is rooted in one idea:
Shared Happiness.
We're proud to be more than a supplier. We're a partner. A consultancy. A creative force behind the rise of competitive socialising in hospitality.
What We Bring to the Table
Expertise with Soul
We don't just install. We advise, we support, we design with purpose. Every venue, every product, every play session is part of a bigger journey.
Products That Perform
- SHUFL.: The original curved shuffleboard, built for commercial use.
- SHUFL Tech: Tradition meets technology with automated scoring and game formats that change the way people play.
- FLYBY Darts: Real darts, real boards, camera-tracked and inclusive, irrelevant of ability.
All backed by rigorous testing, global installs, and game concepts that actually drive revenue.
Consultancy That Cares
From layout and lighting to launch and longevity, we think about the full picture. You'll get honest advice, tailored training, and marketing that feels like an extension of your team. Because we're in this together.
Why Venues Trust Us
- We know hospitality inside-out. Our team includes operators not just tech specialists.
- We build communities, not just footfall.
- We're trusted by some of the world's most exciting bars, brands, and entertainment spaces.
- We bring authenticity to every install; no gimmicks, no shortcuts, no empty promises.
This is about creating moments that matter, and turning those moments into measurable success for your venue.
Let's Get Started
What follows is your onboarding journey, product planning, site prep, install support, and training. But first, we just wanted to say:
Nice one for choosing us. We're happy to have you on board.
You've joined a group that plays with purpose.
Why not start getting to know how we work, and head to Our Team?